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Aden - Yasmine El Tohamy - Engaged participants, including athletes and coaches, in a series of discussions and research activities.
Six workshops were organised by the Sharjah Women's Sports (SWS) as part of the newly launched 'Sports Future Pioneers' programme, a first-of-its-kind diploma in the region which aims to enhance the role of sportswomen in shaping and developing the local sports sector.
The first workshop, titled 'Marketing Strategies of Sports Organisations', was delivered by Dr Saad Shibli. He discussed various topics including ways to successfully market sports events from regional and international perspectives. It also outlined ways sports organisations could attract corporate sponsorship, and how to take advantage of emotions in the experiential marketing of sports facilities and organisations.
The second workshop, which was held under the title 'Investment in Sports Field' discussed the strategic plans of sports institutions as part of economic and investment projects of sports entities, and ways to activate investment projects and preparing strategic plans to serve their institutions and accomplish their goals.
Coach Dr Mohamed Abdel Hamid Bilal delivered the third workshop titled 'Practices of Creativity and Innovation in the Sports Field' focusing on the differences between intellectual and artistic creativity and innovative creativity. The coach also discussed the latest trends in creativity and innovation in the sports sector, and how to develop the quick-thinking skills of creative and innovative athletes.
The fourth workshop titled 'Usage of Sports Technologies', presented by Mansour Abdul Hameed, discussed ways to employ smart technologies, and the roles played by advanced equipment in sports field, in addition to discussing best practises of technology in women's sports.
Themed 'Organising and Managing Sporting Events', the fifth workshop, conducted by coach Natalia Benikene, discussed the process and requirements to host and manage sporting events and the challenges they present to sports organisations. The workshop also showcased effective ways to organise successful sporting events in line with sustainable development principles.
The sixth workshop, 'Finance management in sports institutions', presented by Ahmad Ali Al Nuaimi, highlighted the skills needed to prepare plans and strategic financial budgeting. It also highlighted the foundations of financial planning and strategic management, in addition to introducing performance measurement indicators and their role in rationalising expenditures, increasing revenue, among other topics.
The workshops engaged the participants, including athletes and coaches, in a series of informative discussions and research and analysis activities, as well as case studies and debates. This approach ensured that the information was delivered effectively and smoothly.
Sports Future Pioneer' Diploma
The SWS's 'Sports Future Pioneer' Diploma is the outcome of a partnership with the Sharjah Sports Council and aligns with the UAE National Agenda 2021. It is aimed at creating a new generation of women leaders in sports and providing female athletes with the knowledge and skills to represent their peers and meet their sports needs and aspirations. The diploma also seeks to support social development through sports, expand the capabilities of young sportswomen and enhance cooperation with international sports organisations.
Upon completion of the programme, participants will receive UK-accredited professional diplomas, along with special benefits such as priority preference for leadership positions in sports organisations, and access to international best practices in this field.
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