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Jeddah - Yasmine El Tohamy - RIYADH: American multinational computer software company Adobe plans to establish a new regional headquarters in Riyadh by early 2025.
The announcement comes after the firm received license approval from the Saudi Ministry of Investment, enabling the company to better serve the demand for digital customer experiences and creative solutions in the Kingdom and across the region.
Adobe, operating in Saudi Arabia and the Middle East for over 20 years, assists public and private sector firms such as the Saudi Tourism Authority, stc and Riyadh Air in increasing document productivity, and providing digital experiences to their clients.
“We have established presence and we are very proud of the relationship we have built with the private and public organizations such as the Saudi Tourism Authority and Saudi Telecom in the Kingdom,” Luc Dammann, president of Europe, Middle East and Africa at Adobe, said in an interview with Arab News.
He added: “We have accelerated this agenda and this is something that I’m extremely committed to when we looked at how we want to approach the region we have been doing business in the region for over 20 years.”
Adobe has also collaborated with digital transformation partners in the region, including Accenture, AWS and Deloitte Digital as well as IBM, Microsoft and PwC Middle East.
“The Kingdom is home to some of the world’s most pioneering projects. When it comes to digital experiences, and the speed at which new technologies are adopted and embedded, Vision 2030 is world-leading,” Dammann said.
“We are proud to expand our presence in the region to better support customers in realizing their ambitions to deliver outstanding digital experiences.”
On the sidelines of the annual tech conference LEAP 2024, Adobe also partnered with the Kingdom’s national carrier Riyadh Air to integrate with a broad range of travel partners, both within the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties.
“We announced this on the back of LEAP Strategic Partnership with Riyadh Air, which will be not just an airline but the gateway to the Kingdom as well. The objective here is to do something disruptive in the industry,” Dammann stated.
The top official went on to say that they are also partnering with the Saudi Tourism Authority to enhance the guest experience by providing a personalized portfolio of services tailored to individual guests.
The company is working on developing and implementing large-scale personalization strategies to cater to millions of potential users and customers in real time, with the aim of gaining a significant market share by offering personalized experiences.
“It’s the biggest way to acquire market share in a very competitive market,” Dammann said. “It’s also the biggest barrier to entry you can build to have loyalty with a consumer base.”
Moreover, he noted that Adobe is in “very advanced discussions” with other organizations to scale the company’s business massively in the next 12 months.
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