Shopping malls in Qatar began announcing the near arrival of the iPhone 12 and 12 Pro, and singled out the blue color in their announcement, which is the most attractive color to consumers in the world, noting that the new device contains the A14 processor, which is the fastest processor on the iPhone, and it also contains the most powerful camera And the most accurate.
Apple began shipping the new models of the iPhone 12 version, namely the iPhone 12, 12 Pro, 12 Pro Max and 12 Mini, to the countries of the world .. However, it made clear that it no longer provides buyers of its new phones with a charger or headphones, in order to reduce carbon emissions and reduce waste. e.
But in return – according to the “Apple Insider” website – the American company, through its official website, reduced the price of headphones and chargers for iPhone phones by 10 dollars, as its price became 19 dollars from 29 dollars.
As for the price of the 20-watt power adapter, which allows the phone to be charged with the plug socket, its price has now decreased by 19 dollars as well, knowing that it is a ready-made alternative to the 18-watt charger that comes with the iPhone 11.
And Lisa Jackson, Apple’s vice president of environment, policy and social initiatives, had previously announced that the “iPhone 12” would not include free wall chargers and headphones, after it had been an essential accessory in the iPhone since its 2007 appearance in the world.
She indicated that this step comes within the efforts of “Apple” to preserve the environment.
She added, “Just as we did with (Apple Watch) watches we looked for ways to reduce waste and use less materials.”
Critics
Apple’s decision not to have chargers or headphones has been criticized by consumers and technology analysts, and the “Arab Technology News Portal” quoted these analysts as saying that the move to 5G networks is the big reason behind Apple’s search to cut costs by including fewer accessories with Her phones, not the environment.
Analysts estimate that the radio-frequency components of the new iPhone 12 cost 30 to 35 percent more than they did on previous iPhones, and they said: Apple is looking to cut costs in other aspects of the phone.
Deciding not to include chargers and headphones in the new phone – according to them – is one of Apple’s way to reduce costs, and this may increase the company’s total profit per phone by just over 1 percent, which means that the decision is a maneuver to preserve the phone’s current profitability. .
Also, the cable included in iPhone 12 is not compatible with the chargers included in many previous iPhones.
Consumers who do not have a compatible charger need to purchase a USB-C charger or wireless charger to use their new phones.
According to the site, if people decide to buy (AirPods) because they do not have headphones, then this is a big win for Apple, not for the planet.
If Apple sold roughly the same number of phones this year as it did in 2018 – about 217 million – and only 5 percent of those people decided to buy AirPods, the company would make an additional $ 700 million in gross profit.
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