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Jeddah - Yasmine El Tohamy - LONDON: Carrefour is set to use robots to pack online grocery orders in Saudi Arabia and the UAE.
Dubai-based Majid Al Futtaim has struck a deal with Takeoff, a US-based technology company that will automate online grocery purchases in the two countries. Under the partnership, several micro-fulfilment centers will be built by next year.
Located at select Carrefour stores, these mini warehouses will process Carrefour’s online orders to replace the manual picking method currently used.
Customers will be able to place orders through Carrefour online with Takeoff’s automated technology ensuring that robots within the MFCs fulfil the order in less than 5 minutes for pick-up or delivery, Majid Al Futtaim said.
“Once in place, Majid Al Futtaim will be the first grocery retailer to use this technology in the Middle East as we look to scale up our e-grocery business," said Hani Weiss, CEO of Majid Al Futtaim — Retail.
Fierce competition among grocery retailers worldwide is encouraging the use of automation and technology to monitor and anticipate customer shopping habits.
The Takeoff technology can process 2,000 orders per day from a space of 1,500 sq m. The idea is that these mini fulfillment centers will be based within Carrefour stores located in communities where customers live and shop.
Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia.
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