Realme leaps into UAE market with 'flagship killer'

Realme leaps into UAE market with 'flagship killer'
Realme leaps into UAE market with 'flagship killer'

Thank you for reading the news about Realme leaps into UAE market with 'flagship killer' and now with the details

Aden - Yasmine El Tohamy - Chinese brand targets young demographic with high-specced, budget-friendly devices

Realme on Monday officially made its presence felt in the UAE, launching three of its latest smartphones - including one it dubs as a 'flagship killer' - targeting the younger demographic that is becoming increasingly conscious for value-for-money products.

The Shenzhen-headquartered company owned by BBK Electronics - which also the parent organisation of popular brands Oppo, OnePlus and Vivo - takes on a UAE market that is highly-competitive with a flurry of devices available.

It, however, remains unfazed.

"Let's start making our competition feel nervous," Melvil Lucky, product manager at Realme GCC, said at the event in .

Realme is a young brand, having been established in May 2018 by former Oppo vice-president Sky Li.

It has less than two dozen devices in its portfolio, but it has been growing fast: A recent Counterpoint Research study showed that Realme is the seventh-biggest vendor worldwide and has been ranked the fastest-growing twice.

Josef Wong, president of Realme Middle East and Africa, said in the presentation that the brand is present in 21 countries. It is ranked in the top five in India, Egypt, Indonesia and Spain; in terms of online performance, he says Realme is second in India.

Forbes had described the brand as "fast, furious and disruptive".

"We are committed to providing best-in-class phones for the younger generation," Wong said, adding that they make "all the necessary moves" to achieve their vision.

He also lauded the UAE as one of the most-advanced countries globally, thanks to its initiatives on new innovations like 5G.

Zejiang Wu, CEO of Realme GCC, pledged that their smartphones would be the "best in the UAE market at this price point.

Realme introduced three devices: The C2 (Dh399/499), the 5 Pro (Dh799/899) and the 'flagship killer' X2 Pro (Dh1,999).

The X2 Pro is Realme's highest-specced device, coming with a quad-lens camera system, 12GB of RAM, 256GB of storage and a Qualcomm Snapdragon 855+ chipset.

Realme launched its first 5G phone, X50 5G, in China on January 7.

- [email protected]

These were the details of the news Realme leaps into UAE market with 'flagship killer' for this day. We hope that we have succeeded by giving you the full details and information. To follow all our news, you can subscribe to the alerts system or to one of our different systems to provide you with all that is new.

It is also worth noting that the original news has been published and is available at Khaleej Times and the editorial team at AlKhaleej Today has confirmed it and it has been modified, and it may have been completely transferred or quoted from it and you can read and follow this news from its main source.

PREV MEA remains highest risk region, with risk further intensifying in Q2 2020: GlobalData
NEXT Italian group Intesa Sanpaolo increases stake in Bank of Alexandria to 80%